Our new TV campaign
Our new TV ad is part of a wider campaign in which we demonstrate how we use generous donations from the public to fund cutting edge cancer research that benefits thousands of cancer patients each year. Thanks to research into cancer, survival rates have doubled in the last 40 years and we have been at the heart of that progress. However, we have a lot more work to do in order to realise our vision of a world without cancer, and this is the final message of our campaign.
Thousands of people beat cancer every year, but not everybody does. That’s why our research is vital. From volunteering to setting up a monthly direct debit, there are many ways to help us continue our life-saving work.
Meet the people in the campaign
The stories in our TV ad illustrate the progress we have made but also highlight that there is still a lot more work to do. To learn more about Alex, Tony, Karen and Roger's cancer stories, please follow the links below:
Julie's son Alex, 14, was just six years old when he was diagnosed with acute lymphoblastic leukaemia (ALL).
Tony, 70, was diagnosed with prostate cancer in March 2010 after a series of CT and MRI scans and is still undergoing treatment.
Karen’s daughter Eden passed away aged 10, two years after she was diagnosed with a brain tumour. Some viewers may find this film distressing.
Roger, 74, lost his daughter Penelope Roy to a brain tumour in July 2008. She was just 32. Some viewers may find his story distressing.
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